At last, we’ve found Don Draper’s First Portfolio (#DonsFirstFolio)

Congratulations to Drew Haselhurst and Dan Dehlavi. They blew us away with an entire book of ads that could quite feasibly have been written by the hand of a young, wide-eyed Don Draper.

Their ads will now live forever in Don Draper’s page in our ‘utterly tremendous’ * site which in time will also be archived at the wonderful History of Advertising Trust.

Dan and Drew beat hundreds of other entries to win a placement at BMB. Well done guys. Looking forward to having you here.

Here’s a selection of their ads, written while ‘in character’ as Don. 


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Winnebego - mowing


You can see the rest of Don’sFirstFolio, and the work of the runners up here.

Overall, we were chuffed with how many of the entries drew on the art direction styles and erm, attitudes, of the MadMen era.

Thank you to everyone that entered. Hope you enjoy looking at the work – it made us laugh a lot.




* Itsnicethat’s words, not ours


Out of all the books we rounded up for our site, there was one Creative Director whose portfolio we just couldn’t track down, no matter how hard we looked.

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But it did get us thinking about the kind of campaigns he might have had in it.

So, we’re setting a brief to all up and coming creative teams around the world:

Write a spec campaign that you imagine could have been in Don Draper’s first ever portfolio. 

The work will be judged by Jon Hamm himself*

The best campaigns will be forever enshrined within Don Draper’s portfolio (along with links to the creative teams’ own portfolios), but the best campaign overall will also win a months placement at BMB London for the creative/creative team who wrote it.

If you’d like to enter, please send scamps or designs to by Friday 30th August 2013.



*The 4 week placement will be from 9th September to 4th October 2013

* This may well be fictional