Goodbye Sherlock, Hello Shard

I’ve just been for a run along the beach in my lunch hour. No, we haven’t moved to LA. Just to the South Bank, to AMV’s lovely new beach-side offices.*

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AMV BBDO moved house last month, from where they’ve lived in Marylebone, NW1 for fifteen years, to a shiny new place in SE1 with a swanksville terrace. Here is the swanksville view from the terrace.



Because we’re lucky enough to be working here, we were lucky enough to move with them. It’s a brilliantly creative new area to work in. Sometimes, down by the Tate Modern there is even a man with a typewriter, bashing out literature while you wait, which is always nice.


*You might say the phrase ‘beach-side’ is a bit of an over-claim. Not so, if the amazing architects Octopi get their way and the Blackfriars Baths open at the end of 2016…unnamed (2)


New Lines for London Underground

A while ago we wrote about the Poetiquette campaign that’s been up on the tubes. A lovely way to encourage people to be less self-involved while they’re travelling.

They’ve now awarded a winner – Jennifer Dart from Rayleigh in Essex, who saw off competition from over 6,000 aspiring poets to be crowned the official winner of the Travel Better London poetry competition.

The poem, which was written on the topic: ‘Avoid Unnecessary Delays. Don’t hold open the doors’, was crowned the winning entry by a panel of judges including Aisling Fahey, Young Poet Laureate for London, writer George the Poet and Sophie Baker from The Poetry Society.

Her verse has since been immortalised in cartoon form, complete with her very own caricature. It is now being displayed on buses and Tubes across the Capital.

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TfL’s Travel Better London campaign was launched in September 2013 when colourful poetry posters designed by the artist McBess were showcased on London transport encouraging people to consider their fellow passengers when travelling.

There was also another lovely element to the campaign a few years ago – something I just discovered that a copywriting-poet-friend of mine called Amy Acre did with M & C Saatchi. She was hired to be writer-in-residence on various sites all over the tube, writing impromptu poems about little stories of TFL etiquette.

My personal favourite is this one – Your Butt is a hero. Go Amy.


This is a very important petition for a very worthy cause.

To convince the BBC to hire Alan Partridge as the new host of Top Gear.

It is the work of the brilliant campaigner (and creative) Sophie Knox at Adam & Eve/DDB.


Sign, you know it makes sense! You CAN make a difference.

Also, you can play a new fun game ‘PARTRIDGE OR CLARKSON’ , an extract from which is below.

1. Exclamations:
A “Senbleedingsational!”
B “Absobloodyexactly!”

2. Birmingham:
A “The reason that people from Birmingham never leave Birmingham is because that’s the only place they don’t sound thick.”
B “If Einstein had been from Birmingham, no-one would’ve taken the “theorai of relativitai” seriously.”

3. Muslims:
A “Honestly, the burka doesn’t work. I was in a cab in Piccadilly the other day when a woman in a full burka crossing the road in front of me tripped over the pavement, went head over heels and up it came, red g-string and stockings.”
B “Never, never criticise Muslims. Only Christians. And Jews a little bit.”