Dave Dye has won many awards.

But today he wins the prize for Most Obliging Entrant to In The World Ever.

On our first day here at Mother, he came up to us and asked if we’d like some more early scamps to put onto our #MyFirstFolio site. An hour later he put them into our actual hands. We didn’t have to e-harass him or anything.

Which is a long way of saying, hooray, we finally have a new addition to our gallery of first books from esteemed creatives

Here is a small taster of Dave Dye’s early marker-pieces: 



You can see the rest at

Which brings us to our other news. We have left BMB after three lovely years. As well as the people, I (Lol) am really going to miss Covent Garden’s secret lido, and the biblical Homeslice pizza in Neals Yard. If you’ve not been there, go. They redefine the very meaning of what pizza can be.

On the other hand, I’m definitely not going to miss the army of manic soap people who populate Neal street all day every day, desperately trying to shove miniscule rhombuses of shiny brown soap into your hands (a breed worse than chuggers!)

It is oddly nostalgic being back in Shoreditch every day, after all the time we spent at the other side of this block, in The Tea Building when we were at Glue.

The Biscuit Building is actually much cosier than the artic Tea Building. And they feed you breakfast and lunch (and lunch leftovers if you work late!), so you need never go outside.

We’re waiting for the myth of ‘The Mother Stone’ to rear its head. Any day now.


At last, we’ve found Don Draper’s First Portfolio (#DonsFirstFolio)

Congratulations to Drew Haselhurst and Dan Dehlavi. They blew us away with an entire book of ads that could quite feasibly have been written by the hand of a young, wide-eyed Don Draper.

Their ads will now live forever in Don Draper’s page in our ‘utterly tremendous’ * site which in time will also be archived at the wonderful History of Advertising Trust.

Dan and Drew beat hundreds of other entries to win a placement at BMB. Well done guys. Looking forward to having you here.

Here’s a selection of their ads, written while ‘in character’ as Don. 


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Winnebego - mowing


You can see the rest of Don’sFirstFolio, and the work of the runners up here.

Overall, we were chuffed with how many of the entries drew on the art direction styles and erm, attitudes, of the MadMen era.

Thank you to everyone that entered. Hope you enjoy looking at the work – it made us laugh a lot.




* Itsnicethat’s words, not ours


Out of all the books we rounded up for our site, there was one Creative Director whose portfolio we just couldn’t track down, no matter how hard we looked.

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But it did get us thinking about the kind of campaigns he might have had in it.

So, we’re setting a brief to all up and coming creative teams around the world:

Write a spec campaign that you imagine could have been in Don Draper’s first ever portfolio. 

The work will be judged by Jon Hamm himself*

The best campaigns will be forever enshrined within Don Draper’s portfolio (along with links to the creative teams’ own portfolios), but the best campaign overall will also win a months placement at BMB London for the creative/creative team who wrote it.

If you’d like to enter, please send scamps or designs to by Friday 30th August 2013.



*The 4 week placement will be from 9th September to 4th October 2013

* This may well be fictional