At last, we’ve found Don Draper’s First Portfolio (#DonsFirstFolio)

Congratulations to Drew Haselhurst and Dan Dehlavi. They blew us away with an entire book of ads that could quite feasibly have been written by the hand of a young, wide-eyed Don Draper.

Their ads will now live forever in Don Draper’s page in our ‘utterly tremendous’ * site which in time will also be archived at the wonderful History of Advertising Trust.

Dan and Drew beat hundreds of other entries to win a placement at BMB. Well done guys. Looking forward to having you here.

Here’s a selection of their ads, written while ‘in character’ as Don. 


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Winnebego - mowing


You can see the rest of Don’sFirstFolio, and the work of the runners up here.

Overall, we were chuffed with how many of the entries drew on the art direction styles and erm, attitudes, of the MadMen era.

Thank you to everyone that entered. Hope you enjoy looking at the work – it made us laugh a lot.




* Itsnicethat’s words, not ours


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