Happy New Year everyone. Sorry for the stony silence. It’s nothing personal. Lol’s been de-toxing in Mexico and I’ve been head down in post.
Anyway, here goes it, the first blog of 2012…
Last night I popped down to Senate House to see BMB’s latest ad for the new bank Virgin Money projected around the courtyard.
The ad showcases Virgin’s other businesses such as Virgin Atlantic, Virgin Trains and Virgin Galactic and ends with the line “40 years of better. Now in a bank.”
Sadly I missed Richard Branson who launched the event by flinging a champagne bottle at the building, which appeared to shatter as the projection began.
Here’s the film from the event.
The 3D effects were very impressive, particularly the rocket flying towards the audience and the runway flipping down, all the while the music creating a fantastic gotham city-esque atmosphere.
Being down there last night brought back fond memories from our time at Glue when Lol and I dipped our toes into the projection mapping whirligig, for the Toyota Auris Hybrid. From experience, we can really appreciate the enormous amount of time and painstaking detail that goes into making it seem 3D. So well done to the BMB projection mapping Virgins.
Rather more sensibly, BMB did their projection mapping stunt in winter, whereas we did ours in september and had to wait until about 11 o clock before it got dark and we could actually kick things off. Although saying that, at least it wasn’t quite so chilly.