The Most Important Thing He’s Ever Done

…was Trevor’s subject heading when he first told us about the Jack and Ada Beattie Foundation.

Jack and Ada are Trevor Beattie’s late, great parents. An inspiration to him (and now us all). So much so, he set up the charity in their name.

Pick your battles.

That’s what we often say in advertising – some days you have an idea and you want to defend it from all possible enemies that come along and fight for it no matter what. Other days, you just know it’s not going to come out how you want it, it’s not worth fighting for and it’s a ‘get it out the door’ jobbie. And rather than getting frustrated, you just know it’s about choosing your battles.

That’s kind of the thinking of the Beattie Foundation. It sets out to solve managageble problems and achieve small, realistic goals. Rather than solving world peace this second, or tackling climate change by next week, The Beattie foundation is about fighting battles we can win.

Like assisting the vulnerable and marginalised of the Midlands and London, with grants of between £500 and £2,000 to individuals and charities whose aspirations match the spirit of Jack and Ada. And like supporting the D-Day Veterans to the Gift of Flight for the disabled. Hence their mission statement:

“Knowing that someone is fighting your corner is half the battle won.”

But that’s not all you can win.

On Friday 18th November, if you come along to the Landmark Hotel Gala launch event and bid, you might come home with anyone of these frankly LUDICROUS prizes:

– A private flight for 2 to witness The Northern Lights.

– An afternoon at the BBC, sitting in on the Richard Bacon Radio Show. With a celebrity guest of your choosing.

– 2 return flights to Australia and backstage VIP passes to meet Eddie Izzard.

– A flight in a Spitfire… A chance to tour Tower Bridge and operate the raising of the bridge to let a ship pass…

– Your portrait by Rankin.

Oh. And a trip to Necker Island. Yes. Necker Island.

That’s just a taster. If you’d like to get your hands on any of those, you can apply for a gala ticket here

You can also check out the Beattie Foundation site which explains the cause and the people they’ve already helped much better than we can.

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Welcome to BEATTIE MCGUINNESS BUNGAY BAIN FLETCHER DALE DE LISSER SHAW GOODLAD BRETZ MILNER MARTENS TROTT LUTHER MIAH STUBBS AYMER WAYWELL FIRTH TANCOCK LOWINGS DYE MATHIAS TURTON GOODLAD PURVIS MCDONALD SHAH AL-JORANI GOLDFINCH INMAN DYE CHATTERTON HYDE LOMAX CAMPBELL ASENSIO BUDENBERG CHADS CASSIDY GILBERT etc, etc, etc

As we mentioned in a blog a few weeks ago, BMB have made everyone partners now, just like John Lewis.

So exciting is the news that it made it into the Evening Standard last night. Or a little part of it did anyway.

To reflect this a few of us at ‘Beattie McGuinness Bungay’ thought the initial based agency name should be in keeping with their new ethos of inclusivity and reflect their 76 new partners. Introducing the longest ever as agency name which has each and every partner’s name in it. We made a new sign to reflect it:


Getting it up outside the agency was quite a challenge. Especially when we realised our ladder was about five metres too short. Luckily a friendly window cleaner was wafted in, like an angel from heaven, and offered to lend us his industrial sized ladder and balancing expertise. Thank you lovely window cleaner man! He’s the guy on the left.

We also put it up in the board room in time for the Evening Standard interview.


It’s going to be a little expensive each time we have new joiners…

Day 14 in the BMB House

So, we’re into our third week at Beattie McGuinness Bungay now, and there are a few more things to add to the things we love:

1) The Bullshit pig – If in a meeting people use management speak they have to put a whole pound in the pig shaped money box. We love the fact they are so aware of how many cringe inducing phrases are out there and ban all their staff from committing vocal sins. This is an issue very close to our heart, as the one or two avid readers among you may recall, when we brought out our  adland bingo game. Continue reading “Day 14 in the BMB House”