Long Copy is not dead. It’s just living in Truro.

I’m not alone in saying this, but I want to marry the writer of this ad.

He is a comic genius.

His ridiculously verbose yet utterly charming ad for some urine-free surf-wear is currently doing the rounds in social media. Or is it a viral for XCEL?

Either way, scroll to the end to be heart-warmed.

And thanks Fraser for spotting it.

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