Mustn’t Grumble: Introducing The First World Problem Jar

One of the best virals we’ve seen recently is this.

It’s so good that Nat and I created a real ‘first world problem jar’ in its honour out of a Cadbury’s eggbox. Here she is, next to Billy the Sellotape Dispenser.

So for the last few weeks, every time we find ourselves doing a first world moan, we put money in the moany box. Anyone in the office is allowed to enter. Then every few months, we count up the money and pay it in directly to WaterisLife.com

Here are just a few of the RIDICULOUS AND ENTIRELY UNACCEPTABLE first world moans that we have overheard here in these four walls.

I hate when…The fruit’s delivered late.

I hate that….Not one of the brands of staples in this building actually FIT the staplers. So when using them, they’re all that tiny bit too large and get stuck. (something we often find ourselves moaning about when trying to extrapolate a bent stapler from a finger and/or an A4 page.)

I hate that…Since we moved desks, we now have to walk ALL THE WAY UPSTAIRS to go to the loo.

And finally; this one is the absolute worst. The other day ‘some creatives’ went for a wrap lunch at one of the ‘trendiest’ restaurants in london, and ordered a celebratory Bellini. It came in a common-or-garden tumbler shaped glass and everyone couldn’t help being disappointed that it wasn’t in an ACTUAL champagne glass?

Unacceptable. Rest assured that everyone involved has now sufficiently off-set their pathetic whines!

If you find yourself doing a first world moan – whether aloud or internally – we’d be happy to help absolve you.

You can now donate in a virtual capacity by commenting or tweeting @loreleimathias and I’ll put some coins in for you.

That’s right, I have finally given in and joined the tweeting masses. If you’re so inclined you can follow my ramblings of little consequence here.

 

The dish of the day

Without further ado, the winner of the Five second ideas for the inattentive generation competition is:

1. Richard & Jolyon with

Alpen: tastes like you’ll live longer

Co-op bank: where Jesus would bank

Colgate: your teeth are the best business card

Well done. You have won a month placement at BMB. Send us an email and we’ll chat about dates.

The others were all great in different ways, but we just love these strategies the best. The image of Jesus opening a current account makes me laugh.

We also got some lovely latecomers this week – this one in particular we liked from Will and Yury.

You can still see all the other shortlisted ideas here.

Thank you to all the teams that entered.

TAPAS IS SERVED

Muchas gracias for all your delectable entries to the Win a Placement at BMB with some Tapas Competition.

Clearly five seconds is a trickily small canvas, so it’s been really interesting to see what has come out of it.

Everything from ‘VineBooks’ to comic strips, to canape-sized portfolio cut-downs, from one-line strategies, to punchy team idents.

It was actually pretty hard to decide on one winner. So at the risk of going a bit X-Factor, we have managed to whittle it down to five finalists. In no particular order, the teams staying in the competition are:

Richard Biggs

Celine & Christopher

Adam & Gurter

Andres & Elson

Barry & Lukas

Thank you all very much for all your work, it’s been lots of fun. We’ll be announcing the winner on Wednesday. In the mean time here are some of your best bits.

Perhaps if you feel strongly one way or the other you could vote accordingly in the comments boxes. If not, we’ll be back with the results after a short break.

Thank you!

 

1. Richard Biggs’ strategies 

Alpen: tastes like you’ll live longer

Co-op bank: where Jesus would bank

Colgate: your teeth are the best business card

 

2. Celine & Christopher’s @Five Second Book (Click here to watch, or see highlights below)

     

      

3. Adam & Gurter’s Five Second Book:

 

4. Barry + Lukas’s taster plate (click below to play their video)

5: Andres & Elson’s five second book of strategies

(well, frankly your list was only five seconds if you’re E.T. but we’ve let you off because they’re so good):

Early Learning Centre: Make up for nature

Rymans: Your other source of office supplies

Ariel: Clothes insurance

Monster.com: In case your dad doesn’t ‘know someone’

BMW: Being hated isn’t that bad

Radox: Clear recent history

Discovery Channel: A gap year without alcoholism