Reader, he dumped me must surely be four of the happiest of words in the English language. Stay with me. For there is a stringent mathematical reasoning to what I’m about to say. Having spent the last few years working on a novel all about the comedy (yes, comedy!) of break-ups, I’ve become something of […]
Oh and look, there it is, only a day to turn it around – nice work specsavers!
http://inagist.com/all/228753542435962880/
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Someone at Specsavers or their agency obviously follows this blog!
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The invoice is in the post. Only kidding, I’m sure they thought of it themselves, it’s not a huge leap!
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Good on Specsavers, there aren’t enough advertisers out there who look for tactical opportunities anymore, where have all the creative marketing departments gone ?
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So true. We try and keep an eye out for the opportunities; the challenge is having a team of people ready to turn them around when everyone’s all already really busy! Maybe agencies should employ their own Emergency Response Units, ready to turn ideas around at hyperspeed. That might help get more clever tactical work like this out the door
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Here’s another one for you John! One for Yorkshire Tea this time, turned around in record time :
http://www.campaignlive.co.uk/bulletin/campaign_daily_fix/article/1144723/yorkshire-tea-mints-gold-tactical-ad/?DCMP=EMC-CONCampaignDailyFixAlso, btw Campaign, the ad was actually written by Stephen Yeates and Tamsin Northridge here at BMB, (not Gav as the article says!)…
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So true. We try and keep an eye out for the opportunities; the challenge is having a team of people ready to turn them around when everyone’s all already really busy! Maybe agencies should employ their own Emergency Response Units, ready to turn ideas around at hyperspeed. That might help get more clever tactical work like this out the door.
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Quite Iain,
That’s what happens when people approach every problem with a solution rather than a question.
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Exactly the same mentality on building sites with safety helmets. Fines seem to be the only answer. Hit them in the pocket. Some cyclists see fit to not bother wearing helmets too.
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