A quick message from the 3rd Floor

I (lol) bid my twenties farewell this week. Or as
Jax our TV producer put it, ‘welcome to the 3rd floor.’ I think that’s
a really nice way of putting it, so wanted to share it. It kind of makes you stop being afraid of  getting older, as the view keeps on getting better, the higher you get…

It also
feels timely to point out a completely brilliant festival which I went
to the other day with my tiny nephew. If you live in East London and
you have kids, then I really, really recommend it. 

It’s called Lollibop –
a big festival for little people. It’s in Clissold Park, Stoke Newington.
And it’s got all sorts of really creative and clever ideas in there:

(where you can dress your child up as Diana Ross or Slash – this one is only just
the right side of wrong).

Baby Salsa. An adult Creche. Lollipolympics. A
bouncy castle. Sandpit. Hammocks. Minigolf.
So, all in all, optimum age 30 activities. My favourite bit was the
world’s smallest club called … MINISCULE OF
SOUND.   I had lots more pictures but my camera has eaten them. Here
are some of the Miniscule of Sound, which apparently tours the world.




I asked them if my nephew Leon’s name was ‘on the list’. Amazingly, they actually did have a ‘list’. A massive hardback book of baby names. They also had signs up saying ‘Nose pickers operate in this area’. And no E numbers.

Anyway, all iin all, it was a great festival for kids aged 1 to 30. Look out for it next year.


2 thoughts on “A quick message from the 3rd Floor

  1. Good point. But if digital continues to rely on metrics and shares as criteria for success, we’re heading for trouble there too. We can’t keep confusing data mining with creativity ( or confidence) and getting away with it either.


  2. Hi Steve, I look on Digital as the Underground. Millions of people travel across Moscow City every day and we don’t see them because they’re all underground. I don’t need to know how to drive an underground train to get from A to B, but I do need a ticket to travel. Overground all the ads have disappeared, which to me says “Everything’s up for grabs”. Moscow used to be rife with billboards for “Switching Smokers” and they were very very effective, but how much do brands win or lose from the inability to switch now? Do we know? I don’t criticise Digital, I accept that’s the way it is, it just seems that one channel is ideal for retaining customers and consolidating the share of market while the other (new business, or growth) seems to be largely ignored on the surface…or is that too simplistic a view? Either way, at the end of the day success still depends on The Big Idea.


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