It’s fun when you see ads entering into a dialogue with each other. On the corner of Santa Monica Blvd, Audi has put up some billboards showing the all new Audi A4 along with the headline: “Your move, BMW”. Santa Monica BMW, a local dealership, took on the challenge and entered a virtual chess game. Thanks to Gareth at Glue for pointing it out.

It reminds me of the Atheist bus campaign and the bus side war that ensued recently. (as most of you probably know), it all started with some very extreme evangelical Christian ads,
prompting an ‘atheist’ rebuttal of ‘there’s probably no god so stop
worrying and enjoy your life’, sparking a reactionary ‘there definitely
IS a god…’bus-side from the Christians. As far as we know there hasn’t been an answer back from Atheism yet?

It’s funny to watch
two ads fighting it out. Although it works well in the case of the BMW
v
Audi, in the religion case it does seem a little reminiscent of the
kind of
pointless stalemate you used to get into on the playground  – ‘did
too,’ ‘did not’, ‘did so’ ad infinitum.. Although we commend Scamp and
Ariane for all their efforts, it does seem that belief isn’t something
you can really persuade someone out of. Good fun trying though.