Why, in the name of Cupid are they all looking so bloody maudlin?’ Have they been jilted? Surely that’s not a good advert for their dresses if they have? Buy our wedding dresses – the perfect look for a life of pain and heartbreak. Or perhaps they’re miserable with hunger after the gruelling low-carb wedding dress diet? Or, are they thinking about their first love, the one that got away, and thinking they’ve made a horrible mistake?? Either way we’re wondering what the window dressers were thinking; and whether it helps or hinders sales.
On a happier note, there’s a prize for the first person who can name which bridal shop this is. Clue: it’s in central London, near lots of ad agencies.