Category: Uncategorized

T-Shirts don’t get tighter than this

Published on by loreleimathias2 Comments

spray

 
 
A Spanish fashion designer has created the worlds first ever spray on T-shirt. (Thanks to Dave Raffell for spotting it)

Apparently it can be worn, washed and worn again. Might take quite a while getting ready in the morning though.

“The spray
consists of short fibres that are mixed into a solvent. The fibres are mixed
with polymers that bind them together to form a fabric.” It even wrinkles up, like a fabric would, once sprayed on.

It comes in lots of different colours, and you can even spray on wool, linen or acrylic fibers.

I’m not sure how useful it is for clothes, but as it says in the Guardian blog, it’s perfect for providing spray-on bandages without
applying any pressure for soothing burnt skin.

People often say put a T-shirt on in the sun, maybe now you can spray one out of your Nivea Sun Lotion!

Carrots with MSG

Published on by loreleimathiasLeave a comment

baby carrots

Crispin Porter + Bogusky have recently created a campaign to promote ‘Baby Carrots’. An industry apparently worth $1 billion.

To make carrots more exciting, CP + B’s idea was to portray them as junk food and use the same marketing techniques.

The campaign kicked off with baby carrots packaged to look like Doritos, which will be sold in vending machines. Alongside this they released a series of TV ads  parodying traditional junk food scenarios. See them here

As well as this, they built the first ever video game powered by the sound of crunching carrots, ‘Krunch Cart’.

Lol and I absolutely love this campaign. I will be fascinated to see whether it does actually encourage kids to eat more carrots.  There’s a part of me that wonders if it’s a bit sad that we have to resort to extreme sports, video games and lurid orange colour schemes just to make kids eat healthily? But if it works, why not I suppose?