A Spanish fashion designer has created the worlds first ever spray on T-shirt. (Thanks to Dave Raffell for spotting it)
Apparently it can be worn, washed and worn again. Might take quite a while getting ready in the morning though.
“The spray
consists of short fibres that are mixed into a solvent. The fibres are mixed
with polymers that bind them together to form a fabric.” It even wrinkles up, like a fabric would, once sprayed on.
It comes in lots of different colours, and you can even spray on wool, linen or acrylic fibers.
I’m not sure how useful it is for clothes, but as it says in the Guardian blog, it’s perfect for providing spray-on bandages without
applying any pressure for soothing burnt skin.
People often say put a T-shirt on in the sun, maybe now you can spray one out of your Nivea Sun Lotion!
Whilst the words ‘shady’ and ‘murky’ may well have had some truth over five years ago, I don’t think they have any relevance to the barter companies of today. Ourselves at Active International, and competitors such as Astus, have really revloutionised this industry. Today, nearly all top ten media agencies have dedicated resources that work in partnership with our companies; many blue chip-clients appoint us and nearly all major media owners do business with us. And last but not least, the barter industry will trade over £200m of media by the end of 2011, which makes the industry bigger than say the cinema market. The fact that people such as Graham Duff, Matt Shreeve, Steve Huddleston, Don Thompson, Jamie Pearson and Gemma Atkinson have recently joined our industry means that we must have something to offer. We might be a misunderstood industry, but we are certainly not shady.
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Great piece. But does buddhism have nothing to teach the ad women then? Or are they already enlightened?
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