Category: Blogs written for Campaign (as Lolly and Nat’s Whipple Squeezer)

Watford’s Week in the Wilderness

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Last week at BMB Watford Ad School came to stay.

In between highly informative lectures from @Katie_Grimsby, @AndrewWright2 and @Buders, we briefed the teams on three new campaigns for their book, then took them to the wilderness to camp out for the week (BMB’s lovely brainstorming area in Neal’s Yard). Then there was a Wildcard brief from The Tapas Whizz-Kids Richard and Jolyon who naughtily quit the course early to be on placement here.

It wasn’t enough that their old classmates were going to be at BMB while they were busy doing their month’s worth of live briefs here. No. To make the whole course hate them that little bit more, their tutor Tony had Richard & Jolyon set their old peers a brief. Interestingly, this brief produced some of the best work. And Trev’s personal favourite: The Ant Pad:  a five star retreat where only the luckiest, pluckiest of ants get to go and take a load off.

 

This winning idea appeared in the book of Emma and Alex, who after a lot of difficult judging, we picked out as the best of a brilliant bunch. Congrats Emma and Alex! They win a month’s creative placement here in July, despite having only just got together, after an arranged marriage from their tutor Tony Cullingham.

Here they are with match-maker Tony. The tall blonde next to the happy couple is Matt, who blew us away by making a whole video game in 3 days, and wins a two-week digital placement.

A nice end to the week was when they all said they’d enjoyed our week more than any other agency they’d been to. Not that it’s a competition or anything.

Anyway thanks for coming. And good luck out there, class of 2013.

 

 

Everyone’s Going to Die: Not your average Rom Com

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A few weeks ago, we were lucky to go to a screening at Framestore for the new Jones’ Feature. One of new production company @MadamFilms‘ director duos.

We loved it. It was beautifullly shot, has some gorgeously well observed scenes (my personal favourite the bit where he tries to open little tiny milk sachets). And has more than a little feeling of Lost in Translation and Like Crazy feel about it.

It’s out on limited release but you can always watch the trailer here.

Mustn’t Grumble: Introducing The First World Problem Jar

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One of the best virals we’ve seen recently is this.

It’s so good that Nat and I created a real ‘first world problem jar’ in its honour out of a Cadbury’s eggbox. Here she is, next to Billy the Sellotape Dispenser.

So for the last few weeks, every time we find ourselves doing a first world moan, we put money in the moany box. Anyone in the office is allowed to enter. Then every few months, we count up the money and pay it in directly to WaterisLife.com

Here are just a few of the RIDICULOUS AND ENTIRELY UNACCEPTABLE first world moans that we have overheard here in these four walls.

I hate when…The fruit’s delivered late.

I hate that….Not one of the brands of staples in this building actually FIT the staplers. So when using them, they’re all that tiny bit too large and get stuck. (something we often find ourselves moaning about when trying to extrapolate a bent stapler from a finger and/or an A4 page.)

I hate that…Since we moved desks, we now have to walk ALL THE WAY UPSTAIRS to go to the loo.

And finally; this one is the absolute worst. The other day ‘some creatives’ went for a wrap lunch at one of the ‘trendiest’ restaurants in london, and ordered a celebratory Bellini. It came in a common-or-garden tumbler shaped glass and everyone couldn’t help being disappointed that it wasn’t in an ACTUAL champagne glass?

Unacceptable. Rest assured that everyone involved has now sufficiently off-set their pathetic whines!

If you find yourself doing a first world moan – whether aloud or internally – we’d be happy to help absolve you.

You can now donate in a virtual capacity by commenting or tweeting @loreleimathias and I’ll put some coins in for you.

That’s right, I have finally given in and joined the tweeting masses. If you’re so inclined you can follow my ramblings of little consequence here.