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This ambient idea for Colgate was created by Young & Rubicam, Bangkok. Sorry if you’ve seen it already – I couldn’t help but share it in case you haven’t.

Instead of giving away boring product samples they gave out ice creams and candy floss. The stick is each is printed with a hidden message, that reminds you once you’ve finished eating, not to forget to brush your teeth. Such a brilliant use of media.

What I like about it is they didn’t just print a message onto the normal shape reminding people to brush their teeth, but they actually turned the original shape into a wooden toothbrush. (Don’t you just love the girl’s lips in the last shot – what a look of surprise…)

I love things like this – untraditional ways of talking to people with a message that’s entirely appropriate for that exact moment.

Better go brush my teeth..

This website was created for the recent ‘create your own bus side ad’ for the atheist campaign that we blogged about back in November. This site enables people to quickly write a headline and see it immediatey appear on the bus side so you can contribute to the campaign.  http://ruletheweb.co.uk/b3ta/bus

I have only just found out about it. It’s great fun because you can ignore what it’s meant for, and write what you want in the boxes and then send it to your friend, who hopefully can be fooled into thinking that you saw the bus for real!

I think this is going to be quite viral for the next day or so..

 

Last night a friend and I went to the Peacock Theatre in
Holborn. We saw an incredible acrobatic performance called ‘Traces’. (I’d thoroughly
recommend it as an alternative Valentines date if you’re stuck for ideas.  http://traces.7doigts.com/en/index.shtml) It was so great, there was even a standing ovation…

Traces is performed by a French-Canadian dance company called ‘Les
Doigts de le Main’ and is a high energy show, that combines the urban elements of skateboarding and basketball with traditional acrobatics and contemporary dance. It is all set to an incredible soundtrack that ranges from hip-hop to rock ‘n’ roll and blues.

The performance consists of  four men and one woman, all in their 20’s. (They have been training together since they were 8 years old) Each
character reveals its personality through
a series of high-risk acrobatic moves, films, illustrations and intimate monologues.

The characters range from the cool, good looking one who says he’s given
up smoking, but still has the odd one when he’s drinking…. eating…. and in the
morning, to the geeky character who
loves cereal (cocoa
pops being his number one).
And then there’s the girl. The beautiful bendy French girl,
who seems more malleable than plasticine.

I have never seen such a talented  bunch of 20 year olds in my life. I left the theatre
wishing that I had joined the circus when I was young. ……..Maybe it’s not too late..

If you see me back flipping around the bbh or balancing on Lol’s head
with one arm, you’ll know why.