This ambient idea for Colgate was created by Young & Rubicam, Bangkok. Sorry if you’ve seen it already – I couldn’t help but share it in case you haven’t.

Instead of giving away boring product samples they gave out ice creams and candy floss. The stick is each is printed with a hidden message, that reminds you once you’ve finished eating, not to forget to brush your teeth. Such a brilliant use of media.

What I like about it is they didn’t just print a message onto the normal shape reminding people to brush their teeth, but they actually turned the original shape into a wooden toothbrush. (Don’t you just love the girl’s lips in the last shot – what a look of surprise…)

I love things like this – untraditional ways of talking to people with a message that’s entirely appropriate for that exact moment.

Better go brush my teeth..