loreleimathias

Hungry for the weekend

Published on February 10, 2012 by loreleimathiasLeave a comment

We stumbled across a fantastic recipe site this week whilst working on a brief, and what a happy stumble that was.

In case you need some inspiration for what to cook this weekend, or you love a bit of food porn, gojee is really worth a look.

It’s a food and drink recipe aggregator with absolutely luscious photography. But there’s a lot more to it.

As a site it’s very smart. You can filter your recipe searches by a variety of means. Tell them the types of food you hate and it won’t ever show you recipes with them in. Or, if you love something and have a glut of it in the fridge, it’ll show you ingredient-focused recipes.

It’s the same for the drink section of the site. Tell them what booze you have in the house or what you dislike and it’ll filter the restuls.

Or alternatively, go virgin and search for healthy juices and smoothies.

As well as the stunning images and intuitive way of searching the other thing that stands out is the tone of voice. For a foodie site, it’s really quirky.

When I was hovering over whether to join it said ‘we swear on our finest bottle of scotch that we won’t spam you.’ Brilliant. Then instead of ‘click here to join’ it just said ‘indulge’.

And when I was waiting for a page to load a silly little comment about not trusting men that eat skinny ice cream popped up.

You can also add in your supermarket loyalty card so it knows what you’ve got in stock. Very clever.

Here are some of the delectable pages…

That’s all. See you later aggregator.

Bein’ a Director’s Cool

Published on February 3, 2012January 23, 2016 by loreleimathias34 Comments

A while ago, we had the pleasure of having Reuben Dangoor come and see us for a BMB Happy Monday presentation. He is one of the talented duo behind one of the most successful virals in recent times, ‘Bein’ a Dickhead’s Cool’

Achingly modest, cool and above all ludicrously YOUNG, Reuben showed us some of his other work he’s done. Understandably, he’s been inundated with requests for work ever since ‘Dickhead’ came out. So if you’re interested, here is his reel.

And here is his latest Gransta viral to continue BMB’s Find a property campaign which will be on TV this sunday.

Clever Reuben may have moved on, but fear not, the assault on Dickheadery continues with aplomb here.

Praise be to Alain

Published on January 30, 2012January 23, 2016 by loreleimathias11 Comments

I (Lol) went to Sunday School last sunday with some friends.

Well, a Sunday Sermon, to be exact; run by the School of Life. This one was being led by (Sir) Alain de Botton.

‘Of course God doesn’t exist,’ began Alain. ‘Let’s get that one out the way right now.’

But that wasn’t the point of his sermon. And nor is it the point of his new book ‘Religion for Atheists.’

His point was that religions of the world all have a lot going for them – lovely rituals, beautiful traditions, and overall, the enduring sense of community that they bring. All of which he argues that the secular world could benefit from. His point (cheeky though it was) was that we should stop mocking the world’s great religions, and learn to steal from them instead. We should pretend like we’re at a pic ‘n’ mix or a buffet, and just take out the best bits.

One of these best bits, he argues, is the sermon itself. An inspiring talk that is designed to persuade you of something, and to embue your life with more value. (The School of Life’s Sunday Sermons are certainly inspiring. They take place every month at Conway Hall. There’s even one coming up in a few weeks by Rory Sutherland.)

Above all, Alain sermoned, religion is a great host. It’s bloody great at bringing people together. (Almost as good as it is at tearing them asunder in war). Basically, argues Alain, why not have this togetherness but without the dogma?

It was hard to disagree with the man, captivating orator that he is. So much so that near the end, a Jew stood up in the audience and admitted to everyone that he goes to the synagogue once a week – not because he believes a jot of what the Torah has to say – but because he enjoys the sense of community.

But it wasn’t until the end, when we all stood up to belt out William Blake’s ‘Jerusalem’ – that great, rousing, secular hymn – that you really got the essence of it. So warm and uplifting it felt to be singing in unison with five hundred other hungover strangers, the effect was almost – well, biblical.

The upshot was that my friends and I, all of us staunch unbelievers, left Conway Hall in Holborn with the feeling that: here was a man who was bang on the nail about most everything, and properly inspiring. A man whose every word you want to hang on. And a man you’re more than a little bit in awe of.

In short, we might have accidentally found ourselves a new God.

Oops.