Perhaps you’ll have seen this already but we thought it worth sharing.
It reminded us of an idea we had for sponsoring error 404 pages. For when people have lost their way, or the webpage they’re looking for has gone missing – this could be a nice adspace opportunity for a charity for Missing Persons. Maybe bridge the gap between a trivial loss (a web page) and a more poignant one (a loved one) – by bringing up all the faces of the world’s missing persons round the world, followed by a call for donations.
Or, you could do something much more light-hearted and make an ad for TFL’s Lost Property.
By the way, I have no idea why the spacing has gone awry on this post. Hope it’s just about readable.