Just a small observation this Monday morning, that there seems to be a new creative format doing the rounds.

That of the Clever-and-witty-copy-plus-big-button idea.

Example: this very funny campaign for Obama, built to remind people what he’s achieved.
www.whatthefuckhasobamadonesofar.com

Which reminded us of the addictive and brilliant:

http://whatthefuckismysocialmediastrategy.com/

Which is a similar format to this:

http://www.volkswagen.co.uk/justification-generator

Is it just a passing fad, or a new media format, to add to the homepage takeover, banner et.al. ?

They’re quite fun to play, and quite quick to do (we imagine). We’re just wondering how many more there will be, and whether we need to be coining a name for them all?