One click and you’re done

Just a small observation this Monday morning, that there seems to be a new creative format doing the rounds.

That of the Clever-and-witty-copy-plus-big-button idea.

Example: this very funny campaign for Obama, built to remind people what he’s achieved.

Which reminded us of the addictive and brilliant:

Which is a similar format to this:

Is it just a passing fad, or a new media format, to add to the homepage takeover, banner ?

They’re quite fun to play, and quite quick to do (we imagine). We’re just wondering how many more there will be, and whether we need to be coining a name for them all?


2 thoughts on “One click and you’re done

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