A lesson in narcissism

Have you ever googled yourself?

Go on. Admit it.

Four Creative Directors in America got rumbled recently – but in a really smart way.

New York creative Alec Brownstein turned the guilty pleasure of Googling your own name on its head.

Brownstein, a copywriter, created an online ad campaign for only $6 that would appear every time a selection of New York creative directors searched for their own name on Google.

Every time Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone Googled themselves, their name would appear as a headline on an ad which said: “Googling yourself is a lot of fun. Hiring me is fun too.”

Brownstein, who is now a senior copywriter at Y&R, said he wanted to invade the “secret egotistical moment” when the creative directors were at their most vulnerable.

Either they were embarassed or just impressed by his ingenuity, but all four of them offered him an interview, and he
was then offered a job by Ian Reichenthal and Scott Vitrone of
Y&R New York.


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