Finally we are able to talk about this – Nat and I are setting up a website called ‘Before they were famous’.
It’s a peek into the student portfolios of the world’s most successful creatives.
We’re launching it as we’ve just taken over as ‘Placement Scouts’ here at BMB.
So. We want to see the silly, the quirky, and the ludicrous work that people had in the student books they graduated with.
We think it’ll be very entertaining to see what the head honchoes of the industry’s student books looked like.
We want to show young creatives that everyone starts somewhere.
It’s proving challenging to get hold of them all, but John Allison has kicked things off with he and Chris’ RUDDY WONDERFUL first book here.
Of this, and all the other ones we’ve seen, the one thing that sticks out is how QUICK they are to look at.
The work speaks for itself.
None of this ‘watch the case study here, oh hang on it’s just loading, oh, f**king Vimeo’, and ‘here’s the social media gubbins’. Just simple, brilliant strategies that jump off the page at you. Of course, we’ve had to all readdress the way we look at books now because of the Internets – and that’s often a good thing too – but it does make you think how simple it was back then.
So get up in the attic, dust off the cobwebs, scan them in and get submitting to Nathalie.turton@bmbagency.com
Then, once we’ve collated them all, the best will be forever enshrined in the hall of fame/shame (delete as applicable).
One final thing. Another deeply Creative mind that we’re looking forward to seeing the early work of is Noel Fielding. Described by his Bucks University Advertising tutor as ‘one sick puppy’, we’re told one of his most memorable scamps was one for Jaffa Cakes that read ‘Kiss My Eyes.’
If you’ve got one better than that, please send them in.
LORELEI MATHIAS 