The future’s possibly not orange… Introducing the Save Tango campaign

Word has it that Tango has been in a state of decline for some time – who knew? Now that Tango Towers are genuinely considering the future of the brand, the Tango Team at BBH have sprung into action to develop Save Tango: a campaign designed to let the nation know about the plight of the plucky soft drink, and to get them buying Tango again.

The viral films are as funny as the posters are controversial. Those poor pandas…

There’s also a game and various other mad stuff at savetango.co.uk. There’s a nice vintage telly ad section with the old ‘Slap’ ad resurrected (after it was banned for encouraging perforated eardrums on playgrounds everywhere).

So now we know why there were oranges everywhere at breakfast this morning.