The dogma’s bollocks

We’re sure you’ve all probably heard about this by now, but we’re both so excited by what Ariane Sherine and Simon Veksner are doing that we wanted to give a little mention of the atheist bus campaign. It has been launched as a backlash to the heavy handed Christian ads that are running at the moment. The bus side that will be running says “There is probably no God. Now stop worrying and enjoy your life.”

It’s slightly ironic that this existing creative is actually an agnostic message, but maybe they were erring on the side of caution.

Simon asked creatives to send in some other ideas for bus side headlines, so just for the hell of it (sorry) in between other briefs we sent in a bunch of properly atheist ideas. We looked quite a pair, sitting in the breakfast club pouring over a bible yesterday.

We’ve seen a few comments on Scamp saying that if God exists he’ll ‘blow up’ the atheist-clad buses when they run, so we’ll wait and see what happens in January when the campaign breaks.