It’s always nice to end the week with a little bit of Queen. So before you shut down tonight, watch this. From the lovely and clever people who brought you Common People back in 2010.
It’s always nice to end the week with a little bit of Queen. So before you shut down tonight, watch this. From the lovely and clever people who brought you Common People back in 2010.
LORELEI MATHIAS 
“I know nothing.”
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Thinking like a consumer is only a stage in between thinking like a farmer and thinking like a human being. We’re all evolving. Hopefully.
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Reddick,
Can you put up a link to it?
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Here you go, Dave, Mark.
http://wallblog.co.uk/2013/02/04/oreo-wins-big-on-super-bowl-night-with-twitter-power-out-ad/
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Quite right Reddick.
They could have had a planning meeting, a traffic meeting, a client presentation meeting, a pre-production meeting, a research debrief meeting, another client presentation meeting, and a research tracking meeting.
In about three or four weeks time they could have got around to actually running the ad.
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Pilger and Assange are the only Australians with a backbone worth mentioning and I’ve got a lot of Melbourne mates who I’m fond of. Pilger’s Vietnam Documentary will never be equalled because the corporate media don’t show reality when it comes to war and if you’re paying attention to this documentary you can smell the whiff of fragging is in the air. It’s extraordinary. http://charlesfrith.blogspot.com/2012/07/vietnam-quiet-mutiny-john-pilger.html
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Dave, I found this on your Agency’s website – “We look at problems and ideas from all the angles at once. By getting all the disciplines round the table right from the start of a project, we can look at being predatory not just in what you say, but in what you do, how you communicate, and where.” Isn’t that perhaps what the Red Cross in Geneva were doing?
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Great documentary Charles, thanks.
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Bob,
Some meetings are permissable, unavoidable, even desirable.
But IMHO meetings should always be kept to an absolute minimum.
The difference is when we do it, we might waste time, but no one dies.
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Very true Dave. Like many things in life things are not always as simplistic as they may appear and a balance needs to be struck to achieve the best, most efficient outcome. IMHO it’s when considered responses and action are stragetically aligned that more lives can be saved. I’ve just finished reading The Big Truck That Went By – How the World Came to Save Haiti and Left Behind a Disaster, by Jonathan Katz, which shows the devastating consequences of getting this principle wrong.
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Bob,
The question is where is the line between being thorough and procrastinating?
And what is the cost of waiting?
When does it cross over into the law of diminishing marginal returns?
The nearest guide for me was what Colin Powell called his 40/70 rule:
never make a decision without at least 40% of the information, don’t delay a decision once you’ve got at least 70% of the information.
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