Some days while procrastinating we can’t help thinking of ludicrous ‘app’ ideas, in these app-infested creative waters in which we now float.

Today’s is the iBaby which acts as an ultrasound. You simply hover your iPhone over your belly, and as a pulsating foetal image flashes up you can trick people into thinking you’re pregnant. ‘Ooooo, there’s it’s head look.’ Complete with heart beat SFX.

Why you’d want to we’re not sure (unless you’re on a particularly busy northern line train), but either way it could make a nice campaign for Durex or a COI department of health thing perhaps.

Right, back to 3.