This poor man must’ve been a bit bored this week. He was stuck to a billboard for 5 hours, in order to draw attention to the new Benrik book ‘this diary will change your life’. And attention it drew – in yesterday’s London lite and today’s Sun we’re told.

Nice work from experiential ad agency Jack Liberties. 

If you’ve not heard of Ben and Henrik they’re an eclectic duo whose humble mission in life is ‘to introduce a welcome element of branded anarchy into our predictable lives’.

They and their antics are worth checking out, if you’ve not seen their work in the Media Guardian already. 

At least it didn’t rain. Apparently he wasn’t allowed any fluids before he went up. Can’t think why.